19 Feb Bonkers: The Porsche Classic Car Care Kit.
Like to howl at the moon? Get the Porsche Classic Car Care Kit.
In recent years Porsche has seen the lights and woken up to the classic car market. Which is good. Because they’ve started to produce much sought after spares. And then they do this. Launch a Porsche Classic Car Care Kit. Which they probably call PCCK in Porsche lingo.
Rather ominously the ad asks, “remember your first date?” before a silver fox starts soaping in the curves of the car, he apparently took for a movie and a snuggle 40 years ago.
Basically you get shampoo, car wax, micro-fibre cloths and all sorts of other Porsche approved car care products in a stylish bag with hound tooth pattern. Everything is in that nice Porsche quality you want. Except that you have to be absolutely bonkers to buy it.
This new offering comes from the people who gave you the Porsche Classic Radio Navigation System priced at a whopping 1,200 Euro. They thought it would be a nice idea to launch a line of Porsche Classic Motor Oil that competes with Macallan “M” whisky for the highest litre price. And now they want you to buy a car care set for a hefty price tag of 470 Euro.
Let me think about it for a second. No.